Extension Goals
These are the current goals of UF/IFAS Extension and the Extension Administration Office.
For additional information about the goal and focus areas and for Extension faculty and staff contact information, please visit the PDEC Hierarchy page.
Statewide Goals & Focus Areas
The following represent UF/IFAS Extension's statewide goals and focus areas for 2004 - 2007.
Goal I. Agriculture & Food Systems
To maintain and enhance agricultural and food systems.
Focus Areas
- Agricultural Profitability and the Sustainable Use of Environmental Resources
Commodity Focus Areas
Agronomic Row Crops
Animal Sciences and Forages
Aquaculture
Citrus
Forestry
Fruits and Vegetables
Ornamentals and Turf
Small Farms and Alternative Enterprises
Sugarcane and Rice - Awareness of Agriculture's Importance to an Economy that Ranges from Local to Global
- Processing, Distribution, Safety, and Security of Food Systems
- Plant, Animal, and Human Protection
Goal II. Florida's Environment
To maintain and enhance Florida's environment.
Focus Areas
- Water Resources
- Conservation and Sustainable Use of Freshwater and Terestrial Natural Resources and Ecosystems
- Environmental Education
- Conservation and Sustainable Use of Coastal and Marine Natural Resources and Ecosystems
Goal III. Youth Development
To develop responsible and productive youth through 4-H and other youth programs.
Focus Areas
- Life Skills Developed in Youth through Subject Matter Experiences
- Organizational Strategies and Learning Environments to Support Youth Programs
- Volunteer Development and Systems to Support Youth
Goal IV. Florida-friendly Landscapes
To create and maintain Florida-friendly landscapes--the smart way to grow.
Focus Areas
- Commercial Horticulture / Urban Forestry Services
- Residential Landscapes including Florida Yards and Neighborhoods (FYN)
Goal V. Individual & Family Development
To assist individuals and families to achieve economic well-being and life quality.
Focus Areas
- Personal and Family Well-being
- Financial Management and Economic Well-being
- Nutrition, Food Safety, and Health
- Housing and Environment
- Nonprofit Organizations, Leadership, and Volunteer Development
Goal VI. Healthy Communities
To maintain, enhance, and establish healthy communities.
Focus Areas
- Addressing the Urban / Rural Interface
- Broad-based Citizens and Active Communities
- Economic Diversity
- Community Preparedness
Goal VII. Professional Development
To promote professional development activities designed to enhance organizational efficiency and effectiveness.
Focus Areas
- Program Development, Implementation, and Evaluation
- Faculty Orientation and Training
- Effective Communication and Technology Use
- Personal and Organizational Health
- Administration and Leadership
Extension Administration Goals
The following represent UF/IFAS Extension Administration's goals for 2007 - 2008.
- Improve internal and external communications
- Leader: Ashley Wood, Director, IFAS Communication Services
- Members:
John Baldwin, Northeast District Extension Director
Cheri Brodeur, Extension Program Leader, PDEC
Dan Cromer, Acting Director, IFAS Information Technology
Damon Miller, FAMU, Youth Development
- Provide quality training to teams in the following areas:
Team building, leadership and management; Program planning and
evaluation; Teaching effectiveness and curriculum design; Grant
writing and ways of seeking additional funds; Use of technology to
support team communication; Use of technology in program planning;
Annual Retreat
- Leader: Cheri Brodeur, Extension Program Leader, PDEC
- Members:
Lawrence Carter, FAMU Associate Dean, Cooperative Extension & Outreach
Dan Cromer, Acting Director, IFAS Information Technology
Millie Ferrer, Associate Dean & Assistant Director, Florida Cooperative Extension
Jodie Gentry, Associate Director for Training & Development, Human Resources
Pierce Jones, Extension Program Leader, Energy Extension Service
Cheri Brodeur, Extension Program Leader, PDEC
Charlie Vavrina, South Central District Extension Director
- Align F/T activities and products with tenure and promotion requirements
- Leader: Joe Schaefer, South District Extension Director
- Members:
Joan Dusky, Associate Dean, Agricultural Programs
Millie Ferrer, Associate Dean & Assistant Director, Florida Cooperative Extension
Dale McPherson, Coordinator, Administrative Services
Mary Anne Morgan, Director, IFAS Human Resources
Bryan Terry, Coordinator, PDEC Statistical Research
IFAS Unit Leaders
- Establish a significant reward system for effective and successful focus teams
- Leader: Pete Vergot, Northwest District Extension Director
- Members:
Freddie Johnson, Central District Extension Director
Nayda Torres, Extension Program Leader, Family and Consumer Sciences
Dale McPherson, Coordinator, Administrative Services
Mary Anne Morgan, Director, IFAS Human Resources
Bryan Terry, Coordinator, PDEC Statistical Research
- Develop a sustainable and inclusive team structure
- Leader: Mike Spranger, Associate Dean for Extension, Environmental & Natural Resources
- Members:
Larry Arrington, Dean and Director, Florida Cooperative Extension Service
Joan Dusky, Associate Dean for Extension, Agricultural Programs
Marilyn Norman, Associate Dean for Extension, 4-H Development
Cheri Brodeur, Extension Program Leader, PDEC
- Back to Achievement

